In 2019, Jeff Siewicki was a pharmacist who never planned to become a farmer. His plan was to create a 25’ x 25’ garden for personal use near his home outside of Charleston, South Carolina. He hunted hogs, ducks, crabs and fish. The only protein he was buying at the grocery store was chicken, so he decided to raise some birds, too.
His first batch of livestock included 25 chickens he processed for his family. To his surprise, it was a lot of fun.
“I loved the process of moving the tractor, getting them food and water and raising them,” he says. “Plus, they tasted significantly better than what we got at the store.”
The experience led him to start learning about regenerative agriculture and the benefits raising chickens could have for the soil fertility and sustainability of his nine acres. Siewicki started Vital Mission Farm with the hopes of helping to create a more sustainable food industry. Eventually, he also started Regenerative Success, a coaching program for regenerative farmers.
But, starting the farm didn’t come easy at first.
A second mortgage and $80k in debt
Siewicki found there was a lot of information out there about how to farm. Yet, there were few resources to help with marketing your product, finding customers, getting sales and becoming profitable.
The model for long-standing farms wasn’t much help, either. “They’d tell me they send out one email or make one post on social media and they’d sell out,” says Siewicki. “But how do new farms get the first initial sale? It took a long time and was really hard.”
He tried to build a website, but he realized that, between the cost of ads and packaging, shipping frozen chicken wasn’t ideal. He almost quit many times. He went $80,000 into debt buying expensive equipment such as shelters, waterers, feeders and a brooder house. By year three, he took out a second mortgage.
“If I couldn’t make money, I knew my farm wouldn’t last long,” he says.
Finding his golden goose
When selling directly to customers wasn’t working, Siewicki tried something new: He invited a chef to the farm, prepared samples and showed off his birds. The chef ordered 12 chickens. That was Siewicki’s first real sale.
“I couldn’t believe it when he bought some birds. I was so excited. It made me feel so good that someone believed in me and what I was doing on my farm.”
He positioned himself as a pasture poultry farmer to set himself apart from industrial poultry farmers and pivoted to selling to restaurants and wholesale. Things started working. He took his products to farmers markets and found if he processed birds and sold legs, wings and breasts separately, people were more likely to buy them.
Siewicki also started selling flavored sausage, prepared products, pet treats and bone broth. This increased the return on investment, and he used pieces of the bird that are thrown away in traditional farming. It ended up more profitable than wholesaling.
In 2021, he quit his job at the pharmacy to farm full-time.
Looking to the future
Since becoming profitable was a hard-fought process, Siewicki wanted to make it easier and faster for other regenerative farmers to get started. So, he created an online course and provides individual coaching.
Through his course, he helps farmers build up their businesses and, eventually, quit their day jobs. He shows poultry farmers how to build feeders, shelters, feed storage containers, transports and coolers at an affordable price. Then, they get clear on pricing. One of Siewicki’s biggest realizations was that he couldn’t price his birds at the same price as the grocery store.
“My birds blow organic Smart Chicken [a Tyson-owned brand sold at grocery stores] out of the water,” he says. “It’s better flavor and [has] higher vitamins [content]. You can’t price a Tesla like a Camry; they do the same thing, but it’s not the same product.”
“I knew I needed some accountability, and spending money on his course made me take the steps to fully commit,” says Drew Tune, owner of Tune Farm, who enrolled in Siewicki’s training. “And, I wanted to learn from someone who’s poultry farmed before and is currently farming, so I can ask questions and have a resource.”
A more sustainable system
Siewicki got into farming because the more he became aware of the impacts of climate change, the more he wanted to be part of a solution. Industrial farming contributes around 11 percent of total US greenhouse gas emissions, not including the transportation of the food. Transportation contributes around 27 percent of the total greenhouse gas emissions.
“I wanted to figure out a way to run a farm that wasn’t just ‘less bad’ but also had a positive impact on the planet,” he says.
Regenerative agriculture is a farming practice that prioritizes soil health, while meeting standards to protect the climate, water and biodiversity, while enhancing farm profitability. There isn’t a total consensus on what “regenerative agriculture” is, though, and it can sometimes include standards such as animal welfare and supporting workers. Most folks and organizations are aligned on the need to protect and support soil health, which can in turn improve carbon sequestration, crop yield potential, water infiltration and retention and reduce erosion.
On the farm, they minimize and reuse waste streams by recycling animals and manure that act as food for black soldier fly grubs. These grubs are then used as a high-protein food source for the birds—which helps Siewicki save on feed costs. When it’s time to process the birds, he uses the whole animal, including the feet, bones and organs—leaving nothing to be sent to the landfill.
The farm uses renewable energy for its water system and brooder, which keeps the baby ducks warm. All of its birds are rotationally grazed, which can help sequester extra carbon and support the longevity of the soil. Siewicki also seeds his pasture with annual grains to allow livestock to graze on them, which he says helps to offset the carbon emissions found in the normal feed supply chain.
Siewicki incorporates all of these hard-learned lessons into his teaching and coaching. With his help, he hopes other farmers can build their own regenerative farms.
“We all win when someone in our community is able to quit their job and provide quality food to those around them.”